Offline marketing is any promotion or advertisement that is published and released outside the Internet. It effectively reaches and grabs the attention of people who are currently within the vicinity of said marketing activity. The Internet is not needed to make people participate and gain feedback from them.Offline marketing strategies tend to be more expensive than online ones, requiring businesses to develop all-encompassing plans before implementing campaigns. Typically, a company must first decide exactly who they are trying to reach – the target demographic for either new or existing services – and then determine what media channels can be used to reach them